Good Marketing can sell anything....

Hmm...Well this is my first post n what better topic than my favourite n my bread n butter- Marketing...
What is the common link between Om Shanti Om, IPL(Indian Premier League) , I-Phone and Mr Modi (CM -Gujarat). All these entities are one of the most talked about in the recent past. Take a breath for a sec.. OSO is the one of the biggest grosser in Bollywood grossin more than 100Cr in India alone.. IPL, even before its first tournament is a $3bn enterprise.. I-Phone-ofcourse the most talked about phone last year n who can forget Mr Modi.. Inspite of all odds won the Gujarat Elections by a huge margin...
Well the common link is the kind of marketing efforts that went in making these entities a huge success,... Welcome to the new world of Savvy Marketing where it would not be wrong to say " Good Marketing can sell anything" n i mean anything.. Ofcourse, there has to be something good in the product but even good products fail if its not marketed well...Jus look around. How many products u bought in the recent past that u would have done without.. Well for me a lot of them... So what induces u to buy such a product-- its jus the way the product is marketed that u feel- Wow... i need it.. But sometimes the fact is that actually u dont... Well frankly i dint like OSO.. I dint find anythin new.. But still its one of the biggest hits of all time n to tell u the truth i too spent like 200 bucks on that.
Look at the number of awards that Indian Ad Agencies won at Cannes last year.. Look how Mr Amitabh Bachchan and Shahrukh Khan have build themselves as the hottest brands..Ever wondered what is the need for company heads like Mr Mallaya n Ratan Tata need to become public figures...Its an era of ppl who are smart, ppl who know the pulse of the nation, ppl who know what to sell and how to sell anythin and everythin. They are ones to look out in the near future...
Watch for this space for more... Till then..